The news site of UNC Wilmington

The Seahawk

The news site of UNC Wilmington

The Seahawk

The news site of UNC Wilmington

The Seahawk

Advertise with Us offers advertising options that include sponsored articles, digital banner ads, social media marketing, and the Seahawk’s weekly e-newsletter. Our responsive web design keeps your ad looking great on any device.

For advertising information, email us at [email protected], call us at 910-962-7138 during business hours.

The Seahawk: The voice of UNCW since 1948

  • The Seahawk is UNCW’s oldest, continuously published document other than the school’s course catalog.
  • The Seahawk is the most targeted way to reach more than 18,000 students plus hundreds of faculty and staff.
  • The Seahawk is entirely student run and free for all to read.
  • Updated daily during the academic year and weekly during the summer.
  • The Seahawk’s e-newsletter is delivered free to subscribers every Monday.

Contact Us

  • T: 910-962-7138
  • E: [email protected]
  • F: 910-962-3915
  • 615 Hamilton Dr., FSC 2017, Wilmington, NC 28403-5624

Donate to The Seahawk

In addition to being a registered student organization, The Seahawk is an independent 501(c)(3) nonprofit organization and designated public forum. You can help us succeed in our academic and civic mission.

Donate today! To donate to the Jamie Moncrief Support Fund for Excellence in Student Media, start here. Tax-deductible gifts may be made online or by downloading the PDF gift form. Your generosity will help to support the future of the independent collegiate press at UNCW. Thank you!

 Rates & InformationUNCW Student Media advertising rates kit

The UNCW Market

18,030 enrolled students

Enrollment graph by age, fall 2021

Enrollment graph by ethnicity, fall 2021   Enrollment by gender, fall 2021

Enrollment by gender, fall 2021   enrollment by residency, fall 2021

Enrollment by status, fall 2021

Website Audience

  • 9,582 average monthly users
  • 13,977 average monthly pageviews
  • 152,742 total pageviews

(Source: Google Analytics)


  • Ads will appear in both mobile and desktop platforms in standard sizes, placed in four possible spots.
  • Spots rotate and are subject to availability (limit 3 advertisers per spot).
  • $3 per per day, one week minimum. (Based on $5CPM.)

Bulk Discounts

  • Fall Semester (15 weeks): $283.50 Save 10%
  • Full Year (30 weeks): $535.50 Save 15%
  • Ad designs may be swapped out up to two times per semester.
  • Semester-long campaigns are eligible for discounted bundling with Sponsored Content.

Homepage Takeover

A homepage takeover places your ad in every unit on the Seahawk’s homepage–leaderboard, medium and vertical rectangles, and footer.

  • Daily rate: $32.


Our advertising team will work with you to craft original, customized articles on topics relevant to your business and acknowledging you as sponsor.

  • Your sponsored article will appear on’s homepage among other current stories for one week and persist on the site for one month.
  • Includes writing and design plus one revision. Additional revisions are charged at $15 per hour.
  • Article length: approximately 500 to 800 words
  • 1 to 3 photographs or images
  • Promoted through our Social Media bundle to 6,800+ followers.
  • $300 first week. $100 each additional week.
  • $270 when bundled with a semester-long banner ad campaign. Save 10%


More than 6,800 people follow The Seahawk on Facebook, Twitter and Instagram. Reach them through sponsored, in-feed posts in all our social media.

  • Limited to two customers at a time and three posts per day per customer.
  • All posts must include the attribution #Paid for by [advertiser’s handle] or #Sponsored by [advertiser’s handle].
  • Links or hashtags may be included.
  • Image may be included. Photo must be approved by deadline.

Facebook     @TheSeahawk

  • Artwork should be 1200×360 pixels.
  • Text is limited to 280 characters.
  • $15 per post

Twitter     @TheSeahawk, @UNCWStdentMedia

  • Artwork should be 1024×512 pixels.
  • Text is limited to 280 characters.
  • $20 per post

Instagram     @TheSeahawkNews

  • Artwork should be 612×612 pixels.
  • Text is limited to 140 characters.
  • $10 per post

Bundle All     Save $5!

  •  6,800+ followers
  • $40 per post

NEWSLETTER newsletter, featuring your ad, delivers current headlines directly to the inbox of nearly 600 subscribers every Monday.

  • Placement options: Leaderboard (728×90 pixels) or Medium Rectangle (300×250 pixels)
  • $25 flat rate per ad, per issue

Advertising Policies


Deadlines for online advertising are flexible, but we recommend planning your campaign several weeks out from your intended start date. For ads we design, add another week.

Rates are non-commissionable.

Ad Design

UNCW Student Media offers design services at the flat rate of $25 which includes one revision. Additional revisions are charged at $15 per hour.

Creating Your Own Digital Ad

Advertisers are welcome to design their own ads conforming to standard specifications:

  • Color mode: RGB
  • File types: PNG, JPG, or GIF
  • Resolution: 72 pixels per inch
  • Ads over 50KB in size may be resampled.
  • Transparency in GIFs and PNGs is not supported.
  • If using Photoshop, use: File > Save for Web. JPGs are good for blended colors and gradients. GIFs are best for solid colors and also allow animation.
  • To check ad size and resolution in Photoshop: Drop your ad into Adobe Photoshop. Go to: Image > Image Size.

Email artwork to [email protected].


Cancellation by the Advertiser must be made in writing (email please). The Advertiser will be responsible for paying only for advertising published, less any discount applied.

Right of Refusal

The Seahawk reserves the right, in its sole discretion, to reject any advertising copy submitted by the advertiser, or to cancel an advertising contract at any time for any reason. The Seahawk will notify the Advertiser of cancellation by email and will refund any pre-paid advertising fees, if any, within 90 days of notification.


The Advertiser or advertising agency assumes all responsibility and liability for the content of advertisements and for any claim, expense or loss resulting from the publication or non-publication of such items in The Seahawk. Submission of copy or images for inclusion in an advertisement constitutes certification by the Advertiser that any necessary releases and permission to use such materials have been secured by the Advertiser. With regard to the publication of an advertisement, the Advertiser accepts full responsibility including, but not limited to, claims of libel, infringement of right of privacy, plagiarism, or copyright violation.

Credit & Billing

Advance payment is required for all advertising unless the advertiser is approved for billing. Approved advertisers will be billed upon publication. Payment is due 30 days from invoice date. After an account is 60 days past due, no further advertising will be accepted . After 90 days past due, accounts will be referred for collection. By N.C. law, we must charge interest and penalties on all past-due accounts. Simple interest of 5% will be charged from the date the account becomes past due until it is paid in full. The penalty rate is 10% of the original past-due amount.

Payment Methods

Check or money order payable to UNCW Student Media. Please remit payment to the mailing address above.

Visa or MasterCard, using our secure online payment portal. Contact us for instructions.

Proof of Publication

Metrics and screen captures will be provided for digital advertising once an ad has expired. Complete terms and conditions are enumerated in the advertising agreement.


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