It has come to my understanding that the University has spent $80,000 to redesign the school’s logo. I have several problems with this re-design, as well as the use of these funds for a project that I see as wasteful spending. First of all, why re-design our logo in the first place? UNCW is a young school that wants to establish tradition. Our logo is an important part of that tradition. The logo’s design is also very troubling. It reinforces our school as a “beach school,” a stereotype that many of the students face. The beach sells itself; we don’t need to exploit it. UNCW has an excellent academic reputation and we are only getting better. Simply put, the re-design is unprofessional. We don’t have any problems with recruitment-the numbers speak for themselves. Why spent the time and money on something that clearly does not benefit the image of our University?

Amber Grogan