REVIEW: Lana Del Rey’s “Born to Die” makes critics hope it does die

Birdie Loeffler | Staff Writer

Ever since Lana Del Rey’s song “Video Games” hit the internet last summer and propelled her into the spotlight, her second full-length album, “Born to Die,” has been highly anticipated. However, the album may not live up to the hype it has generated, both in the U.S. and abroad.

The album was released earlier this week and has already sold over 117,000 copies. The album reached number one on the UK’s album charts, outselling the other top five combined. With such initial success, it’s a shame that the album does not completely satisfy its listeners.

Del Rey still gets her listeners with that breathy, sexy voice which made her fans fall in love with her from the first time they heard “Video Games.” Her sultry persona and those long eye lashes make her a worthy pop star, but her lyrics and musicianship fall short on songs like “Off to the Races” and “Diet Mountain Dew.”

Del Rey’s lyrics seem to lack any depth of emotion, despite the hard-hitting truths that seemed to be present in “Video Games.” The success of this song was due to its sad lyrics referring to the predicament of a young woman who is in the process of realizing that she has let her happiness hinge on a man who pays little attention to her, and yet she is still completely hypnotized by him. It was also due to a lovely and depressingly whimsical melody, as well as Del Rey’s captivating voice. However, the things that seemed to make “Video Games” successful were not present in the rest of “Born to Die.”

“The ultimate disappointment of ‘Born to Die,’ then, is how out of touch it feels not just with the world around it, but with the simple business of human emotion,” said Pitchfork Media’s Lindsay Zoladz.

The lyrics throughout the album also reflect the ideas of a woman out of touch with her inner woman. She writes lyrics that seem to be more in the vein of the 1950’s ideals of subservient women, somewhat unfitting and certainly opposite to the ideas of empowering women today. Del Rey practically takes feminism back to square one with lyrics throughout that are similar to, “I will love you till the end of time / I would wait a million years,” from the song “Blue Jeans.”

“The stormy ‘Dark Paradise’ and industrial-cabaret shimmy ‘Million Dollar Man’ are both knockouts; …they’re dark, lovely, and just a little bit corny. But when Del Rey falls, she really lays out: The flimsy melody propping up ‘National Anthem’ collapses under its embarrassing faux-rap, and ‘Radio’ takes a ‘fame is hard’ stance normally reserved for ‘Real Housewives’,” said CNN Entertainment’s Kyle Anderson.

With all of these negative reviews, Del Rey still deserves some significant credit. “Born to Die” was the fastest-selling album of 2012, even though there is still plenty of time for that record to be broken. And 117,000 copies in the first week is nothing to be ashamed of. In response to some harsh critics, Del Rey went to her fans for support. She tweeted to those loyal Lana-lovers, saying, “Your sweet words have softened the effect of even the harshest reviews. I adore you.”